About Us

Ever find yourself lingering at the jeweler with no idea what you should buy? Plenty of people don’t know enough about diamonds to be able to make the perfect purchase to suit their needs, preferences, and principles. We aim to help such consumers ascend to a well-informed level that offers relevant perspectives into such matters as diamond mining, retail practices, jewelry pricing, rising trends, and the best jewelers to buy from.

Our driving goal is to make readers aware of the facts they can use to best act on their liking for diamonds in particular, as well as jewelry in general. This means we deal with information regarding a variety of subjects, including the ways the diamond industry operates, how to invest in diamonds, how to seek out and find jewelry exhibitions that resonate with your tastes, how to watch for fair trade products, what to base your choice of designers on, etc. We also enlighten you on jewelry societies, art academies, craftsman schools, gem testing laboratories, and costume jewelry.

Our information mainly deals with breaking news and trends which influence the diamond jewelry arena. As for the rest, we bring information on cutting and setting technology, retail methods, industry commentary, and the newest designs and fashions emerging frequently around the globe. The general information that we provide covers everything from the kinds of jewelers to trust, to the different aspects of diamonds to pay attention to. Rest assured that you will leave this website much wiser after each visit, and what you learn here will definitely help when making a purchase, or even simply following your passion for diamonds.

We love diamonds just as much as you do, so don’t worry about the content you find here being too boring or complex to read through. Putting up engaging, read-worthy, useful, and informative posts, is a matter of collective pride for our writers, who are veterans in the diamond field that wish to contribute by helping inexperienced consumers. Check out our posts and take away what tidbits you find useful, and bookmark us in case you end up wanting more of the same.