Several people who look to buy loose diamonds and diamond jewelry start the process online, similar to other shoppers. They use Instagram and Google to not only discover diamond brands but also know the customers’ opinions. Therefore, independent jewelers cannot afford to disregard social media as a marketing tool for diamond loose stones and jewelry set with gems. Beyond just creating a buzz, social media’s marketing power is in its ability to create trust in a brand. The reviews and […]
Continue ReadingAre You Making Your Diamond Brand’s Social Proof As Big As Possible?
